Your Google Business page is a critical component of your business as it provides essential information to those searching for your business or a related service. Your Google Business Profile page provides information like hours of operation, address, reviews, map, and more! While all of this information is fantastic to have, there is a way you can make your business stand out amongst the competition, and that is by posting updates. Whether it is social media, blogs, or regular updates regarding your business, posting on your Google Business page can enhance your online visibility tremendously. To learn more, the digital marketing experts at Boston Web Marketing have compiled the top benefits of posting to your Google Business profile.
Why Posting On Your Google Business Profile Matters
You Can Boost Awareness Of Your Business
Your Google Business profile is a great place to highlight your business, upcoming events, promotions, or updates. By posting themed graphics and updates on your profile, you enhance the visibility of your business and what is going on, encouraging others to check out your business.
It Shows Your Active
By regularly scheduling and posting on your Google profile you are showing to not only your customers that you are active but to Google as well. When posting and engaging with your customers on your Google profile you show to Google that your business is fresh, complete and engaging. This can improve your local search rankings and make it easier for potential customers to find your business online.
You Can Share Business Updates
Your Google Profile is a convenient platform to share updates about your business. Whether it’s a holiday closure, changes in operating hours, new services, or product discontinuations, you can easily inform your customers. This feature empowers you to manage your business updates effectively, ensuring your customers are always in the know.
You Increase Your Visibility Online
Customer trust and credibility are crucial for your business, and your Google Business profile can be a key player in building this trust. A well-thought-out, up-to-date, relevant, and interactive profile can reassure potential customers of your business’s reliability and trustworthiness. By posting regularly, you can significantly increase your chances of winning over customers, as they are likelier to choose a business with a robust profile.
Looking For A Digital Marketing Team That Can Help Build Your Google My Business Page? Contact Boston Web Marketing Today!
Let’s build your Google My Business Page and brand together! Here at Boston Web Marketing, we have a complete team of digital marketing specialists with a track record of increasing your brand awareness and driving more qualified visitors and reviews to your website and social media pages. Contact us today at 857-526-0096 to learn how we can create and maintain a digital marketing and media strategy that makes sense for your business and its goals today.