Building a website may just seem like an aesthetic decision-making process. However, if you’re starting a business, or simply trying to improve your search performance, there are several strategic decisions that you need to keep in mind to have the most successful website launch possible. Optimizing your website for search engines is vital to ensure you can capture traffic from potential customers in search engine result pages, and one important decision that can impact your website’s success is making sure you have built out your website to include details about every service that you offer.
Keep reading to learn more about creating service pages and how to optimize your website using service pages. If you’re looking for a professional website redesign, or just need help getting your website to perform better, Boston Web Marketing can help. To get started, fill out a contact form on our website today!
What is a Service Page?
If you’re new to website design, you may be wondering – what is a service page? A service page is a term used to describe pages on your website that explain the services that you offer customers. They are primarily used for service-based industries like landscaping, construction, and even doctors’ offices to help users determine whether a company can perform the services they’re looking for.
How Service Pages Benefit Website Performance
Service pages have multiple different purposes on a website. Firstly, they are a great way for businesses to explain the exact services they’re able to provide so that customers are not misled. They are also a great way to include relevant information and keywords about each service they provide for search engine optimization purposes. Having service area pages will help improve your website’s visibility on search engine result pages.
How Many Service Pages Are Too Many?
Every company is different, and so are their website needs. We recommend that service-based companies create individual pages for each service that they provide. This will help customers find what they are looking for, and also allow more opportunities for call-to-action mentions, internal linking, and keyword usage – all important marketing tools. However, it is important to follow proper SEO writing techniques to ensure that your service pages are actually helping your website performance. Writing high-quality content that is individualized to each service is vital. You can learn more about proper SEO writing tips here.
Contact Boston Web Marketing for Website Design
If you’re looking to launch a new website, or hoping to revitalize your existing website to improve performance, Boston Web Marketing can help. Our marketing professionals are experts in creating aesthetically pleasing and functional websites that will help your business grow online. To learn more, give us a call at 857-349-5062.