Enhancing your digital presence can often be an intricate process, but there are plenty of free tools out there that allow you to create and maintain a fruitful SEO strategy. Google offers a handful of resources that can help monitor and review your website, along with connecting with your target audience and elevating your monthly sales goals. Below you’ll find 4 of the top Google tools you can start using today to assist your SEO efforts!
Google Analytics
This tool is a free resource that allows you to track and review analytics data from your website. Here, you can closely monitor your site’s performance with useful elements like real-time traffic and conversion overviews, the time your users spent on the website, and page views. More than that, Google Analytics is great for issuing monthly reports within your agency or to your clients. Distribute reports about marketing performance, user behavior, and sales and revenue using the templates provided by GA. This is a must-have tool for everyone who is looking to amplify their SEO strategy.
Google Tag Manager
With Google Tag Manager, you can apply small bits of code to your website that track user behavior or actions taken on your website. For example, if you’d like to see how many people are submitting contact forms daily, you can use Tag Manager to apply a tag that tracks these submissions. These submissions are tracked when a user triggers a tag through a specific course of action, such as pressing a submit button or viewing a rerouted “Thank You For Your Submission” page. This is a fantastic tool because it allows you to accurately track conversions by previewing and testing your tag ahead of publishing. It is also relevant for monitoring important events and data on your website, like click-to-call data, form submissions, and page visits.
Google Search Console
Google Search Console allows you to access performance data about your site. It also gives you the opportunity to communicate changes about your website directly to Google, allowing for efficient site crawling and indexing. Here, you’ll submit your XML sitemap for indexing, and you can submit individual page updates as you make them. This tool offers multiple benefits, especially when it comes to creating valuable and useful content for search engine inquiries. Under the Performance section of the platform, you can review a tab called “Queries”, which identifies how many impressions and clicks certain queries associated with your website have recently received. This is an effective keyword research tool and can help you devise a great content strategy for your site that addresses the common interests and concerns of your target audience.
Google Business Profile
When a search engine user looks for your business, your Google Business Profile will be one of the first digital sources they encounter. A Google Business Profile houses all the important information about your business, such as hours, your address, contact information, and your website. More than this, it is also incredibly useful for directing users to make a purchase or book a service. GBP lets you present links to booking and online ordering platforms, which is a quick and convenient way for your audience to buy a meal, schedule an appointment, or make a reservation. This is also a place where customers can review your business. Reviews are important for the health of your business – they give you a first idea of what practices work and what areas of your business require adjustment. It also presents an opportunity to reach out to your customers directly and thank them for their kind words; it can also give you a chance to remedy any bad interactions they may have recently had. Overall, GBP is a solid digital resource for communicating directly and immediately with your current customers while grabbing the attention of prospective ones.
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Boston Web Marketing is an agency that truly cares about the success of your business. Our SEO experts will work directly with you to devise a unique strategy that can help boost website traffic, encourage sales, and amplify your business’s online presence. For a free website audit, reach out to our team today!