Your Google Business Profile (GBP) is the first thing people see when searching for your business in Google Maps, and it’s often one of the first visuals people see in general search results when looking for your business or one like yours. It is essential to have accurate, attractive, and complete information and images on your GBP to increase your rankings and optimize your profile. Continue reading to learn more about optimizing your Google Business Profile.
The Importance of a Google Business Profile
A Google Business Profile is essential for boosting your online visibility and attracting customers. It provides crucial information like your location, hours, and contact details, making it easier for people to find you through Google Search and Maps. Updating your profile regularly enhances your local search rankings and allows customers to leave reviews and ask questions, building trust and engagement. Ultimately, an optimized profile drives foot traffic and strengthens your brand’s credibility.
How To Optimize Your Google Business Profile
While your Google Business Profile and website’s SEO differ, a strong GBP can help boost your website’s SEO. The first step in optimizing your GBP is ensuring your profile is a claimed verified business. Claiming and checking your listing helps you manage what potential customers see on Google. So, ensure your core information is up-to-date and update the information if anything changes.
Add All Your Business Information (address, phone #, hours)
When optimizing your Google Business Profile, you must ensure it contains valuable and accurate information. Think of the listing as a preview of your business. You want to display the most essential details, including your business address, phone number, and operating hours. Additionally, write an engaging business description and include keywords about your products or services. A complete and clear profile helps Google know more about your business and improve your local rankings.
Select an Accurate Business Category
When setting up your Google Business Profile, you are allowed to select one primary category and up to nine additional categories that represent the services your business offers. Your primary category should represent the core service that you want to rank for. The remaining categories help create a bigger picture of what your business does.
Add Your Logo & Photos
A good-looking Google Business Profile will attract attention and bring in customers. Clear photos and videos make your profile more attractive. Include different types of pictures, such as the inside of your store, your products, your team members, and customers enjoying your services. Lastly, ensure you upload your logo and a friendly cover photo, as these will likely be the first images potential customers view.
Regularly Respond to Reviews
The final step in optimizing your GBP is gathering and responding to customer reviews. Customer reviews show potential customers how people feel about your business and can significantly impact whether or not they choose your business. To gather more reviews from happy customers, share the “get more reviews” URL directly with customers or create a page on your website with a link to your GBP. Positive reviews will help your profile stand out and create trust and credibility with potential customers.
Looking For Expert Google Business Profile Managers?
If you are not seeing the results you want from your Google Business Profile and Local Search, consider hiring an expert like Boston Web Marketing to boost your online presence. Schedule a free consultation to see how Boston Web Marketing’s experts can improve your profile and enhance your local marketing strategy! Call 857.349.5062 or submit a contact form here.